e might've gone through some pretty bizarre beauty trends in 2017 (who could forget barbed-wire brows and glitter boobs?) but it looks like something called 'Peanut Butter and Jelly Hair' has rolled up to officially save the day. The craze has recently picked up a lot of traction on Instagram and refers to people asking for berry and caramel-coloured highlights in their hair - which, of course - goes some way in explaining how that PB and J name first caught on. Hairstylist Megan Schipan has lauded the trend the perfect option for people who "want to keep it 'natural'" without missing out on the obvious "fun" of switching up their hair colour. Discussing how one client fell for the trend, Schipan told Allure: "She couldn't have full-blown rainbow hair but was open to playing with deep reds and purples. She gave me complete creative control and that made my brain go crazy." If you want the look yourself, you'll probably have to lighten your hair first so the purple shows up, she added. She suggests showing your colorist the photo that most closely matches the look you want. There are many to choose from. Before dyeing your hair, make sure you're prepared for all the upkeep it requires. If you have to bleach it, you may need to get professional conditioning treatments or use a hair mask to prevent damage. And the color will fade, so either get touch-ups every few months or embrace a toned-down version of your chosen color scheme, because your grape jelly strands may start to look more like strawberry.