Bridging the worlds of scent and colour, Amkiri has created the world’s first visual fragrance for the beauty industry which enables consumers the complete freedom of multisensory self-expression.
The Amkiri team, made up of business, design, engineering and chemistry experts, has developed and successfully patented a technology comprised of scented ‘ink’ which is applied to the skin via specifically developed applicators, allowing the user to apply and create body art infused with fragrance.
The company was founded by Shoval Shavit – a designer and entrepreneur, David Chissick – an experienced businessman and innovation entrepreneur, and Aliza Shavit – a chemistry expert. Amkiri team have worked extensively to scientifically and technologically develop a sophisticated, yet simple to use, high-end product which embodies cosmetics, body art, tattoos and fragrance, all in one.
The product range comprises a first-of-its-kind liquid, similar in its form to crème-like ink, which combines both colour and quality fragrance. The long-lasting formula is applied to the skin via Amkiri’s proprietarily developed beauty applicators, including a Brush Wand, FreeHand Wand, stencils and stamps.
The innovative and patented technology allows fragrance to be carried in liquid ‘ink’ and worn visually on the skin. The scent remains true to itself and lasts for up to 12 hours.In addition, the unique Amkiri ‘ink’ adapts to the natural elasticity and movement of the skin, enabling any visual designs created by the user to dry smoothly and remain long lasting.
This new patented technology has been developed to carry any fragrance and colour.
Amkiri, is due to make a selection of products available to consumers, with a wider launch later in the year. The company is building significant partnerships with several global brands in the beauty industry, fine fragrance and retail sectors.
Founder Shoval Shavit says: “As a designer, and a very visual and expressive person, I initially came up with the notion of Amkiri for my own personal needs. I have always loved fragrances, fashion and cosmetics, and kept trying to blend the three while experimenting constantly.
I asked myself how I could create a fragrance that is visual? I wanted to blend makeup, tattoos and fragrances in one product. Fast-forward three years, and with fantastic co-founders, investors and team, we have made this dream come true. Amkiri is a product which has been designed for all, that we can’t wait to share with everyone.”
Co-Founder and Chairman David Chissick says: “Moving from idea to execution was the biggest challenge. Developing this technology meant pushing the boundaries. We needed to create a whole new category in the beauty industry. This involved formulating fragrance in a colour form, and inventing applicators which did not exist. We have been lucky to have the highest-level multi-disciplinary team of experts on our team, as well as amazing supportive partners. All helped bring this idea to life, and overcome the challenges we faced.