Here’s how much we’re spending on beauty products

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Ever wish you had some spare cash for a holiday, or just wonder where all your money’s disappearing to? You might want to take a look in your makeup bag. We’ve always had a sneaking suspicion our beauty obsession wasn’t doing our bank balance a whole lot of good, but then, good skincare is a basic necessity. And it’s totally normal to own five different red lipsticks… right?
You may not think you use all that many products, but think about it: even if you don’t consider yourself a full-on beauty junkie, once you tot up your cleanser, serum, moisturizer and makeup bag (foundation, mascara, lipstick…) it starts to really add up.

Fragrance Direct commissioned a survey of 1,000 UK women to find out exactly how much they’re spending on looking good.

They discovered that we shell out, on average, £482.51 a year on beauty products – that works out at £2.39 per day on the 12 different products we use on our faces. And the actual value of these 12 products at any given time? £113.77. Which, they’ve helpfully pointed out, could buy return flights to Barcelona, 35 tall skinny vanilla lattes at Starbucks or 16 avocado-on-toast breakfasts. But who needs coffee when you’ve got the latest life-giving highlighter?

 

There’s even a quiz to help you find out exactly where you sit on the beauty spending scale. The Face Value Calculator lets you select the products you use, from skincare prep to base, then eyes and lips. Set your price range: budget (under £5), standard (£5-£20) or premium (over £20), and it will calculate your daily, monthly and yearly spend. You may need to be sitting down for this.

We bravely took the quiz to face up to our beauty addiction once and for all. And it was pretty shocking – or impressive, whichever way you choose to look at it. Our yearly spend was a whopping £867.60, and it turns out we use 26 products in our daily routine. 26?! It’s no wonder we’re always so busy.

The research also showed that 16-24-year-old are the age group with the highest beauty spend, using an average of 16 beauty products a day, worth £153 in total. And serums were revealed as the most expensive products on average, at £17.41 a pop.

A spokesperson for Fragrance Direct said: “With new beauty trends such as contouring and ever-developing anti-ageing creams, our routines are becoming longer and more expensive. There is no shame in taking pride in your appearance, but by doing your research before purchasing, you can learn which beauty items are worth the splurge and which you can afford to scrimp on.”

But whether you’re a bargain hunter or love a beauty blowout, we reckon you should own your beauty-addict status. We always knew our makeup bag was our most valuable possession.

 

Source: Glamour

Are Beauty Companies Doing Enough For Diversity?

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The beauty industry, has made major changes throughout the years, and 2017 was certainly a year of change.
Manny MUA was named the first male Maybelline brand ambassador and CoverGirl launched a So Lashy campaign which featured a diverse range of ambassadors including James Charles, Katy Perry, and Muslim beauty vlogger, Nura Afia.

Makeup lovers went crazy when Rihanna released her new, inclusive makeup line, Fenty Beauty, in September of 2017. Not only were her makeup products to die for, but she also made efforts to include a wide range of shades for all skin colors. Rihanna created an iconic forty-shade range foundation, along with other products such as highlighters, lipsticks, and contour sticks that cater to a wider demographic. When creating her makeup line, Rihanna took into consideration that “there needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: Oh that’s cute, but it only looks good on her.”

Other brands have begun to take steps in the right direction by featuring women with different skin tones. Sofia Vergara has become a Covergirl and Lupita Nyong’o has become the new face of Lancome. ASOS also recently released a cosmetic line that features both men and women of all shapes and colors.

ASOS on Instagram © ASOS / Instagram

Despite the fact that Rihanna has set an exemplary example for makeup inclusivity within the beauty industry, many brands still fail to provide shades for all skin colors. Beauty experts point out that the major problem is that brands treat women of color as a different consumer group. Karen Chambers, director of product development at Iman Cosmetics states that “brands often divide skin tones into two categories: ‘general’ and ‘ethnic’. Many makeup companies choose not provide a wider range of shades because they believe that the darker shades will not sell. The truth is that women of color spend twice as much on skincare as any other consumer. Black women spend nearly eight-billion dollars on beauty products every year. Shockingly, a recent study at the George Washington University found that mercury and other harmful ingredients were found in makeup products that are often marketed towards African Americans, Latinx, and Asians.
Its important that we, as a society, continue to address these issues, as no one should have to struggle when it comes to finding the right beauty products that work for them. Beauty companies can, and need, to do better to support POC who buy their products.

Source: hercampus

Spectrum’s new makeup brush kit is all we want for Valentine’s Day

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Most girls might want a boyfriend or a night out with the girls this Valentine’s Day. Us? Nope! This February 14 we want nothing more than a set of heart-shaped makeup brushes.

Luckily for beauty buffs, makeup brush authority Spectrum has released exactly that; meet the Sweetheart Range.

After the launch of their mermaid brushes, this release had a lot to live up to – but it did NOT disappoint.

The Valentine’s Day edition, which features a gorgeous metallic bag and five essential mini brushes all for £44.99, is making our heart skip a beat.

As well as the romantic kit, Spectrum has also released the £14.99 Sweetheart Brush – a heart-shaped extra fluffy brush for dual contour and highlighter application (a major time saver).

Time to start dropping hints to BAE (or just #treatyoself to it).

 

Peanut Butter and Jelly Hair Takes Over Instagram

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We might’ve gone through some pretty bizarre beauty trends in 2017 (who could forget barbed-wire brows and glitter boobs?) but it looks like something called ‘Peanut Butter and Jelly Hair’ has rolled up to officially save the day.

The craze has recently picked up a lot of traction on Instagram and refers to people asking for berry and caramel-coloured highlights in their hair – which, of course – goes some way in explaining how that PB and J name first caught on.

Hairstylist Megan Schipan has lauded the trend the perfect option for people who “want to keep it ‘natural'” without missing out on the obvious “fun” of switching up their hair colour.

Discussing how one client fell for the trend, Schipan told Allure: “She couldn’t have full-blown rainbow hair but was open to playing with deep reds and purples. She gave me complete creative control and that made my brain go crazy.” If you want the look yourself, you’ll probably have to lighten your hair first so the purple shows up, she added. She suggests showing your colorist the photo that most closely matches the look you want. There are many to choose from.

Before dyeing your hair, make sure you’re prepared for all the upkeep it requires. If you have to bleach it, you may need to get professional conditioning treatments or use a hair mask to prevent damage. And the color will fade, so either get touch-ups every few months or embrace a toned-down version of your chosen color scheme, because your grape jelly strands may start to look more like strawberry.

 

Source: teenvogue

Exclusive interview with Pro Makeup Artist Gia Marie Waits

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Exclusive interview with Pro Makeup Artist Gia Marie Waits

It was our absolute pleasure to interview Gia Marie Waits who took time out of her super-busy schedule to chat with us. We met her during a crazy workshop and her talent and work amazed us.

Gia is Malta-based makeup artist whose work has been featured in variety of brand campaigns as well as international publications such as Vogue Italia and appeared on the cover of British Dreamingless Magazine. Gia has been working as a freelance artist since 2010 and gained experience with world-renowned brands such as Tom Ford, Nars, Chanel, Sisley and MAC Cosmetics.

We asked her what is her favourite trick to turn up the glam and quizzed her on her favourite beauty trends of this year, here are her answers! You can also check out her amazing work and follow her on Instagram and website.


Photo
Courtesy of Gia Marie Waits  Instagram

1.How long have you been a makeup artist and how did you get your start in the industry?

I feel like I didn’t pick this profession, it picked me. As with many creatives, somehow it just happened and next thing you know, I’m working on fashion weeks and doing amazing shoots. I’m happily married to my career for around 7 years now and we are still in love like the very first day!

2. Where do you get your inspiration?​

Inspiration is everywhere, I can see it in nature, art, fashion or just strangers on the street: the beauty is in the eyes of the viewer. Usually I’d go into look with no idea how it’s going to turn out and creative flow just takes me somewhere – it’s a process.

3. How would you describe your signature look and what is it about your style that sets you apart from other makeup artists?

I’d describe my style as having no particular style. I just create beauty in all it’s forms, whether its natural “hardly there” look or full on drag makeup or maybe something completely abstract. I love a good challenge, trying new techniques and never stop evolving. My signature look on myself would be dark lip, long sultry lashes along with rather extreme glow.

4. Who are some people that have inspired you throughout your career?

Some idols of mine are definitely Alex Box with her unconventional approach to makeup in particular latest series of “emotional makeup” are definitely something eye-opening and of course the legend Pat McGrath – that woman can do no wrong when it comes to makeup.

5. What are your favourite summer 2017-beauty trends?

Absolutely obsessed with freckle trend this season, this really made me finally love my freckles! And of course funky lipstick colours are so much fun!

6. Today’s woman is busier than ever. What is the easiest/quickest way to turn a day/work look into something that works for night out?

My favourite trick to turn up the glam is to whip out dark or red lipstick and put a pair of false lashes on, even if there is no other eye makeup. It will literally take you 5 mins (ok, after a bit of practice with the falsies of course) however, the results are totally worth it!

For more information and enquires http://giamariewaits.com/

DIY Setting Spray – All Skin Type

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From now on you can make your own setting spray that is similar to some of the most popular brands AND it works!

 

To create your Setting Spray, All you need is:

  • 4 oz bottle or glass bottle
  • 4 teaspoons veggie glycerin or 1 tablespoon aloe vera gel
  • 1 tablespoon witch hazel
  • 1/2 tsp tea tree oil or 5 drops of lavender essential oil (optional)
  • about 3 oz of rose water

Using a funnel, pour the veggie glycerin, witch hazel, and tea tree oil and stir them together.

Now fill the bottle with rose water, close and gently shake the bottle to mix the ingredients together.

Et voilà, ready to use 😉

How to use:

After you have applied your makeup, hold the bottle a few inches away from the face and mist the face with one or two pumps of your DIY Make-up Setting Spray. Allow it to air dry.

Benefits: 

Aloe vera can provide skin conditioning benefits, reducing inflammation and keeping those pimples at bay due to the acne-fighting antioxidants it contains.

Witch hazel is a natural astringent. What this means is that it helps remove toxins, ultimately killing bacteria that may be hiding within the skin. It may even prevent skin cancer and provide anti-aging benefits while minimizing pimples for acne-prone skin.

Lavender oil is commonly known for reducing anxiety, emotional stress and improving sleep, but also it help restore the complexion and the skin while helping prevent acne. Contains powerful antioxidants that help slow the aging process as well as improve eczema and psoriasis symptoms. If you are going to use this ingredient don’t add tea tree.

The health benefits of Tea Tree Essential Oil can be attributed to its properties as an antibacterial, antimicrobial, antiseptic, antiviral, balsamic, cicatrisant, expectorant, fungicide, insecticide, stimulant and sudorific substance.Unlike the name suggests, the essential oil of Tea Tree is not extracted from the plant commonly associated with tea as a beverage. Neither is it related to Tea Oil, which is extracted from the seed of the Tea plant. Instead, it is extracted through steam distillation of twigs and leaves of Tea Tree, which has the botanical name Melaleuca Alternifolia.

Rose Water can bring benefits to all skin types, it can help sooth and cool sensitive and irritated skin, balance and cleanse oily skin, rejuvenate, soften and tone mature skin, revitalize and add beautiful glow to the normal skin. Rose water is filled with anti-oxidants and various vitamins, therefore, it can help prevent the signs of ageing and nourish the skin.Rose water also has natural antiseptic, anti-inflammatory and anti-bacterial properties.

Vegetable Glycerin is 100 pure and obtained from plant sources. It is easily miscible with water and softens and lubricates the skin. Vegetable Glycerin attracts and holds water molecules on the skin thus providing increased hydration. These qualities make it an excellent base for a variety of cosmetic preparations.

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