Trends

Discover all the latest April Beauty Launches and the new Beauty Trends for SS19 It's always cool to see every month what innovations beauty brands come up with to improve on a formula or design. Check out all the new makeup launches below, as well as last month's launches that we're still...
Male Beauty
It’s no question that in this day and age that male beauty is on the rise and is here to stay. Whereas before it was common and expected that men were kept ungroomed and scruffy, nowadays men dedicate time to their hair, and skin as well as the way they...
Image Source: Makeup Revolution
Just when you thought Halloween makeup couldn't get any better, Makeup Revolution went and released a glittery, blood-red highlighter called "blood of your enemies" in a skull-shaped bottle. Confused by red highlighter but also feel like you need it immediately? Ditto. Makeup Revolution Haunted Liquid Highlighters (£5) is a collection of four shimmers...
The cherry eye shadow trend has been popping up on the red carpet as well as in palettes from your favourite brands. Although the pink hues might seem intimidating, the colours are surprisingly easy to wear. Wear a vivid magenta hue as liner or just on your lower lash line...
real skin
Urban Decay is embracing 'real skin' and their 9.8 million followers loves it. Thanks to apps like FaceTune, BeautyPlus, and Photoshop (to name but a few), erasing pores, fine lines and breakouts from pictures before sharing them online has become second nature for a lot of makeup artists and beauty brands. Recently...
red lips
The hottest beauty trends according to vogue.uk.  This year, gender equality has been at the forefront of conversation. The message of female strength was manifested through powerful red lips, don't-mess-with-me-hairstyles and punk-inspired eyeliner on the autumn/winter 2018 catwalks. This season's woman is not afraid to make a statement with her beauty. Sixties-inspired...
Bridging the worlds of scent and colour, Amkiri has created the world's first visual fragrance for the beauty industry which enables consumers the complete freedom of multisensory self-expression. The Amkiri team, made up of business, design, engineering and chemistry experts, has developed and successfully patented a technology comprised of scented 'ink' which is applied...
Vegan Is The New Black Love to try out the latest vegan brands or vegan beauty products? Then these are the women you should follow: Monami Frost  There's plenty of vegan inspo here with vegan cookbook author, super stylish mum and CEO of Frost Street Wear. She journals her vegan eating plans and beauty tutorials. Kristen Leanne Always...
Chaos Makeup and Dawn Eyes Cosmetics/Instagram
These mesmerizing holographic pigments are giving us life! Viral indie cosmetics companies Chaos Makeup and Dawn Eyes Cosmetics are known for creating mind-blowing holographic makeup. Chaos Makeup took over Instagram with its secretly rainbow highlighter in 2017. Now, it's gaining another round of craziness with its whole-hand swatch, which teases a brand-new product that...
Smashbox Makeup Collection with Vlada MUA
Smashbox latest collection is now online for purchase! Vlada Haggerty's work is well known for her delectable lip art on Instagram. Now, Haggerty's moving on up in an extremely well deserved partnership. It's happening Vlada MUA and Smashbox have created a whole makeup line called Petal Metal Collection. The packaging is...

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