Trends

real skin
Urban Decay is embracing 'real skin' and their 9.8 million followers loves it. Thanks to apps like FaceTune, BeautyPlus, and Photoshop (to name but a few), erasing pores, fine lines and breakouts from pictures before sharing them online has become second nature for a lot of makeup artists and beauty brands. Recently...
red lips
The hottest beauty trends according to vogue.uk.  This year, gender equality has been at the forefront of conversation. The message of female strength was manifested through powerful red lips, don't-mess-with-me-hairstyles and punk-inspired eyeliner on the autumn/winter 2018 catwalks. This season's woman is not afraid to make a statement with her beauty. Sixties-inspired...
Bridging the worlds of scent and colour, Amkiri has created the world's first visual fragrance for the beauty industry which enables consumers the complete freedom of multisensory self-expression. The Amkiri team, made up of business, design, engineering and chemistry experts, has developed and successfully patented a technology comprised of scented 'ink' which is applied...
Vegan Is The New Black Love to try out the latest vegan brands or vegan beauty products? Then these are the women you should follow: Monami Frost  There's plenty of vegan inspo here with vegan cookbook author, super stylish mum and CEO of Frost Street Wear. She journals her vegan eating plans and beauty tutorials. Kristen Leanne Always...
Chaos Makeup and Dawn Eyes Cosmetics/Instagram
These mesmerizing holographic pigments are giving us life! Viral indie cosmetics companies Chaos Makeup and Dawn Eyes Cosmetics are known for creating mind-blowing holographic makeup. Chaos Makeup took over Instagram with its secretly rainbow highlighter in 2017. Now, it's gaining another round of craziness with its whole-hand swatch, which teases a brand-new product that...
Smashbox Makeup Collection with Vlada MUA
Smashbox latest collection is now online for purchase! Vlada Haggerty's work is well known for her delectable lip art on Instagram. Now, Haggerty's moving on up in an extremely well deserved partnership. It's happening Vlada MUA and Smashbox have created a whole makeup line called Petal Metal Collection. The packaging is...
In recent years, Korean skincare and make-up have taken the beauty world by storm, but is a return to Japanese products on the cards? Japanese well-loved brands like Shiseido, SK-II and Shu Uemura, have seen their thunder somewhat stolen by K-Beauty in the Western market. However, following a sad farewell to...
The beauty industry, has made major changes throughout the years, and 2017 was certainly a year of change. Manny MUA was named the first male Maybelline brand ambassador and CoverGirl launched a So Lashy campaign which featured a diverse range of ambassadors including James Charles, Katy Perry, and Muslim beauty...
Most girls might want a boyfriend or a night out with the girls this Valentine's Day. Us? Nope! This February 14 we want nothing more than a set of heart-shaped makeup brushes. Luckily for beauty buffs, makeup brush authority Spectrum has released exactly that; meet the Sweetheart Range. After the launch...
Ahead of Valentine’s Day, Kim Kardashian has taken to Instagram to unveil the upcoming release from her KKW Fragrance brand. The beauty mogul and new mother first dropped hints about the new Kimoji Heart fragrances earlier this month when she shared an image of Sweethearts on social media. Taking inspiration from the candy, the new launch sees three...

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